A podcast is a great way to promote your brand or even a great hobby to undertake if you’ve got great stories to tell. If you’re thinking “Wait. What is a podcast?” then there’s probably a little while to go before you get one off the ground. Here at Podcast.co, we’re the experts on all things podcasting so not only do we know what they are, but we also know why they’re so important.

What Is a Podcast?


First of all here’s a definition:

A digital audio file made available on the internet for downloading to a computer or mobile device, typically available as a series, new instalments of which can be received by subscribers automatically.

Simply put podcasts can be listened to by anyone, anywhere, anytime and they can be about anything you want them to be. That means that absolutely anyone can engage with your brand at any time. If you’re not convinced just look at all the brands that have podcasts

  • McDonald’s
  • General Electric
  • Sephora
  • eBay
  • Johnson & Johnson
  • Microsoft

I’m sure you’ll agree they are some big names. If you’re still not convinced then take a look at Serial which is arguably the most popular podcast in the world. It’s had 420 million downloads in its 5 year run. That’s 420 million people that could potentially see your brand that haven’t before if you do it right.

How Podcasts Work

First of all, you’ve got to come up with a stellar idea whether it be dogs, dancing or dominoes. When you’ve recorded your episodes you upload them to a hosting site. Why don’t you try our hosting site? Sign up now and get a 14-day free trial.

When you upload to a hosting site an RSS feed is automatically generated. You can submit this to all the podcasting directories. They’ll drag all of the information and new episodes you’ve input into the hosting site over to their directory. The information they drag over are things such as podcast name, episode titles, descriptions, category tags and other important information.

People can listen and subscribe to your podcast on their platform of choice and then get every episode you upload straight to their device as soon as you publish them.

How People Listen to Your Podcast

Podcasting is essentially Netflix for audio. You can listen at any time on any device but the best part is they're completely free. 

When you’ve created that amazing podcast you’re probably wondering how people will listen. The answer’s simple, they can listen on their laptop, desktop, mobile phone, tablet, smart speaker or even in their car.

All they need to do is open Apple Podcasts, Google Podcasts, Stitcher, Spotify, Acast, Pocketcasts, Tunein or any other podcast distribution site.

Just think about the benefits of having your podcast in all of those different places. That’s a massive reach for your business and wider brand recognition amongst more people.

Difference Between a Podcast and an Episode

A podcast refers to an entire series whereas a podcast episode refers to just one singular episode. When starting a podcast it’s advised that you record a few episodes before you publish so that the listener has a few episodes to get their teeth into to see what you’re about.

'My Dad Wrote a Porno' tells a story over a number of episodes. This makes one whole podcast!

How to Record Your Podcast

If you were initially wondering “What is a podcast” then this might be the bit putting you off because it seems too technical, complicated or expensive when in reality it doesn’t need to be any of these things. All you need is a mobile phone these days.

For better recordings though we advise getting a microphone and headphones and plugging them into your computer. Microphones and headphones can be as cheap as $30 so there’s nothing stopping you. You can record into Audacity which is free of charge and you can edit it in Audacity with ease.

If you are based in Manchester 🐝 or New York 🗽then you can use our studios instead. We also have a London studio on its way. We offer a producer and editing service so we can cover it all for you.

Professional podcast studio in Manchester, UK.

Where Can I Host My Podcast?

Next you’ll need somewhere for your podcast to live. In order to distribute it to all those cool directories where people can listen, you’ll need an RSS feed. These are automatically generated when you join a hosting site. On the hosting site you can update your images, upload episodes, update descriptions and links and even check your analytics. We can host your podcast for you so sign up to us now for a 14 day free trial.

How Do I Get My Podcast on Apple Podcasts, Spotify Etc?

If you want to do this yourself you will need your RSS feed and all the relevant information for your podcast to submit to all the directories. You will also need accounts with a lot of the directories so you’ll have to make them first. We know that this can be a little bit complicated especially if you’ve only just learnt what a podcast is and if you’re a business you can’t always dedicate the time and resources to doing this. Let us do all the hard work for you so there’s no hassle on your end. Join our hosting site today and we can submit on your behalf.

Now you’re no longer wondering “What is a podcast” there’s no better time than right now to get one started and remember whatever your podcasting needs head to Podcast.co, we’ve got it covered.

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Podcast.co is the easiest way to create a podcast and share your stories. Import an existing show or create a new one. Click, drag, drop... and you’re done!

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