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Rolex GMT-Master II 126711CHNR Unworn Gold/Steel 40mm Automatic
Promoted
Rolex GMT-Master II
2022 UNWORN GMT-Master II 126711CHNR 40mm Rootbeer Two Tone Rose Gold Black and Brown
C$30,060
+ C$136 for shipping
Rolex Sea-Dweller Deepsea 126660 Unworn Steel 44mm Automatic
Promoted
Rolex Sea-Dweller Deepsea
2022 UNWORN Sea-Dweller Deepsea 126660 Black Blue James Cameron 44mm Stainless Steel
C$24,399
+ C$136 for shipping
Rolex Daytona 116515ln New Red gold 40mm Automatic
Promoted
Rolex Daytona
116515LN OysterFlex Rose Gold - Sundust Rose Dial - Unworn 2022
C$59,217
+ C$337 for shipping
Vacheron Constantin Overseas 4500V/110A-B483 New Steel 41mm Automatic
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Vacheron Constantin Overseas
NEW 2022 Overseas Stainless Steel amp; Black Dial - 4500V/110A-B483
C$38,563
+ C$275 for shipping
Tudor Black Bay Chrono M79360N-0002 New Steel 41mm Automatic
Promoted
Tudor Black Bay Chrono
2022
C$7,851
+ C$136 for shipping
Rolex Daytona 116515ln New Rose gold 40mm Automatic
Promoted
Rolex Daytona
NEW 2022 Daytona EVEROSE 18KT Oysterflex
C$57,845
+ C$191 for shipping
Rolex Submariner Date 126610LN New Steel 41mm Automatic
Promoted
Rolex Submariner Date
126610LN NEW 2022 DECEMBER Black 41 mm
C$20,363
+ C$241 for shipping
Audemars Piguet Royal Oak Perpetual Calendar 26579CS.OO.1225CS.01 New Ceramic
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Audemars Piguet Royal Oak Perpetual Calendar
Blue Ceramic 26579CS.OO.1225CS.01
C$1,101,841
+ C$136 for shipping
Rolex Sky-Dweller 326933-0001 Unworn Gold/Steel 42mm Automatic
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Rolex Sky-Dweller
2022 Sky-Dweller 326933 Oyster Bracelet 42mm Champagne Dial Two Tone Yellow Gold
C$29,509
+ C$136 for shipping
Omega Seamaster Diver 300 M 210.92.42.20.01.001 Unworn Titanium 42mm Automatic Canada, Abbotsford
Popular
Omega Seamaster Diver 300 M
007
C$9,900
Free shipping
A. Lange & Söhne Zeitwerk 145.032 Unworn Rose gold 44.2mm Manual winding
Promoted
A. Lange & Söhne Zeitwerk
amp; Söhne Dr Striking Time rose gold 2019 factory folised not used export price
C$118,870
+ C$145 for shipping
Rolex Sky-Dweller 326934 New Steel 42mm Automatic
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Rolex Sky-Dweller
NEW EDITION 2021 Rolex Sky-Dweller White Jubilee Bracelet 326934
C$28,682
+ C$136 for shipping
Omega Seamaster Diver 300 M 210.30.42.20.01.001 New Steel 42mm Automatic
Promoted
Omega Seamaster Diver 300 M
NEW 2022 Seamaster Diver 300 M Black Dial
C$5,852
+ C$275 for shipping
Tudor Pelagos 25610TNL New Titanium 42mm Automatic
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Tudor Pelagos
Lhd 2022
C$6,267
+ C$136 for shipping
Rolex Day-Date 40 228239 New White gold 40mm Automatic
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Rolex Day-Date 40
NEW 2022 Day-Date 40 228239 BLUE DIAL
C$64,595
+ C$191 for shipping
Rolex Explorer II 226570 New Steel 42mm Automatic
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Rolex Explorer II
226570 NEW 2022 NOVEMBER White Polar Oyster Steel 42 mm
C$18,043
+ C$241 for shipping
Audemars Piguet Royal Oak Selfwinding 15500ST.OO.1220ST.01 New Steel 41mm Automatic
Promoted
Audemars Piguet Royal Oak Selfwinding
41mm Stainless Steel Blue Dial
C$74,374
+ C$136 for shipping
Rolex Daytona 116503 Unworn Gold/Steel 40mm Automatic
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Rolex Daytona
116503 Black Mother of Pearl (MOP) Diamond Tahitian Dial Two Tone Yellow Gold
C$56,917
+ C$136 for shipping
Rolex Datejust 41 126334-0015 Unworn White gold 41mm Automatic
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Rolex Datejust 41
126334 Fluted Blue Index - Jubilee Bracelet - Unworn 2022
C$19,275
+ C$337 for shipping
Rolex Yacht-Master 40 126621 Unworn Gold/Steel 40mm Automatic Canada, Abbotsford
Rolex Yacht-Master 40
126621
C$25,000
Free shipping
Rolex Sky-Dweller 326933 New Gold/Steel 42mm Automatic
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Rolex Sky-Dweller
42mm Two Tone Black amp; Yellow Gold Dial Jubilee 326933 2021 New
C$28,889
+ C$136 for shipping
Patek Philippe Nautilus 5990/1A-001 New Steel 40.5mm Automatic
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Patek Philippe Nautilus
NEW 2022 NEW BUCKLE Nautilus 5990/1A-001
C$254,799
+ C$275 for shipping
Tudor Pelagos M25600TN-0001 New Titanium 42mm Automatic
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Tudor Pelagos
NEW 2022 Pelagos Titanium Automatic Black Dial Men's Watch 2022
C$6,198
+ C$136 for shipping
Rolex GMT-Master II 126710BLNR New Steel 40mm Automatic
Promoted
Rolex GMT-Master II
NEW 2022 GMT-Master II 126710BLNR OYSTER
C$24,790
+ C$191 for shipping
Rolex Sky-Dweller 326934 New Steel 42mm Automatic
Promoted
Rolex Sky-Dweller
326934 NEW 2022 NOVEMBER Blue Jubilee Steel 42 mm
C$35,101
+ C$620 for shipping
Audemars Piguet Royal Oak Offshore Chronograph 26420RO.OO.A002CA.01 New Rose gold 43mm Automatic
Promoted
Audemars Piguet Royal Oak Offshore Chronograph
Selfwinding Chronograph Rose Gold Case 26420ro.oo.a002ca.01
C$89,525
+ C$136 for shipping
Rolex Daytona 116503 Unworn Gold/Steel 40mm Automatic
Promoted
Rolex Daytona
2022 Daytona 116503 40mm Two Tone Yellow Gold Black Diamond Dial UNWORN
C$41,904
+ C$136 for shipping
Rolex Daytona 116505 New Rose gold 40mm Automatic
Promoted
Rolex Daytona
Rose Gold Chocolate Dial New Nov 2022
C$77,129
+ C$689 for shipping
Omega Seamaster Aqua Terra 220.23.41.21.02.001 Unworn Gold/Steel 41mm Automatic Canada, Abbotsford
Omega Seamaster Aqua Terra
220.23.41.21.02.001
C$6,900
Free shipping
Rolex Explorer II 226570 New Steel 42mm Automatic
Promoted
Rolex Explorer II
42mm Black Dial 226570 2021 New Release
C$16,176
+ C$136 for shipping

The Secure Path to Your Dream Watch

Chrono24 Buyer Protection Has Your Back

More information

Rolex Daytona 116500LN New Steel 40mm Automatic Canada, Toronto
Rolex Daytona
116500LN
C$52,000
+ C$100 for shipping
Tudor Pelagos M25600TB-0001 New Titanium 42mm Automatic
Promoted
Tudor Pelagos
Titanium Automatic Blue Dial Men's Watch 2022
C$6,336
+ C$136 for shipping
Rolex Datejust 41 126334 New White gold 41mm Automatic
Promoted
Rolex Datejust 41
NEW 2022 Datejust 41 126334 RHODIUM DIAL JUBILEE
C$19,007
+ C$191 for shipping
Rolex Datejust 41 126334 New Steel 41mm Automatic
Promoted
Rolex Datejust 41
126334 NEW 2022 NOVEMBER Wimbledon Slate Roman Oyster Steel 41 mm
C$19,124
+ C$241 for shipping
Audemars Piguet Royal Oak Selfwinding 15510st.oo.1320st.01 New Steel Automatic
Promoted
Audemars Piguet Royal Oak Selfwinding
50TH ANNIVERSARY BLUE DIAL STAINLESS STEEL 41MM 15510st.oo.1320st
C$79,195
+ C$136 for shipping
Rolex Daytona 116508 Unworn Yellow gold 40mm Automatic
Promoted
Rolex Daytona
116508 Cosmograph Daytona 18k Yellow Gold Oyster Bracelet 40mm Green Dial
C$107,877
+ C$136 for shipping
Rolex Day-Date 40 228235 New Rose gold 40mm Automatic
Rolex Day-Date 40
40mm Green Dial 228235 New
C$86,770
+ C$275 for shipping
Rolex GMT-Master II 126710BLNR Unworn Steel 40mm Automatic Canada, Abbotsford
Rolex GMT-Master II
126710BLNR
C$28,000
Free shipping
Rolex Oyster Perpetual 41 124300 New Steel 41mm Automatic
Promoted
Rolex Oyster Perpetual 41
41mm Silver Dial 124300 2021 New
C$12,127
+ C$136 for shipping
Rolex Lady-Datejust 279173 New Gold/Steel 28mm Automatic Canada, Toronto
Rolex Lady-Datejust
279173
C$24,000
+ C$100 for shipping
Rolex Sky-Dweller 326238 Unworn Yellow gold 42mm Automatic
Promoted
Rolex Sky-Dweller
42mm 18k Yellow Gold Black Index Dial Oysterflex 326238
C$59,086
Free shipping
Rolex Datejust 41 126331 New Gold/Steel 41mm Automatic
Promoted
Rolex Datejust 41
NEW 2022 Datejust 41 WIMBLEDON 126331
C$21,898
+ C$191 for shipping
Zenith Chronomaster Sport 03.3100.3600/21.M3100 New Steel 41mm Automatic
Promoted
Zenith Chronomaster Sport
41
C$14,877
+ C$385 for shipping
Audemars Piguet Royal Oak Selfwinding 15550ST.OO.1356ST.04 New Steel 37mm Automatic
Promoted
Audemars Piguet Royal Oak Selfwinding
50th Anniversary 37mm Ice Blue Dial - 15550st
C$96,411
+ C$136 for shipping
Cartier Santos (submodel) WSSA0030 Unworn Steel 39.8mm Automatic
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Cartier Santos
2022 Santos Large WSSA0030 Men's 39.8mm Blue Dial Stainless Steel
C$9,538
+ C$136 for shipping
Rolex Daytona 116520 New Steel 40mm Automatic
Popular
Rolex Daytona
116520 White Dial 40mm Stainless Steel Chronograph w/Box and Papers
C$41,319
+ C$275 for shipping
Rolex Submariner (No Date) 124060 Unworn Steel 41mm Automatic Canada, Abbotsford
Rolex Submariner (No Date)
124060
C$18,500
Free shipping
Rolex Datejust 36 126234 New Steel 36mm Automatic
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Rolex Datejust 36
36mm Silver Dial Fluted Bezel Jubilee 126234 2021 NEW
C$16,879
+ C$136 for shipping
Rolex Datejust 36 126234 New Steel 36mm Automatic Canada, Toronto
Rolex Datejust 36
Slate Roman Oyster Wimbledon Dial
C$16,500
+ C$100 for shipping
Rolex Daytona 116518LN Unworn Yellow gold 40mm Automatic
Promoted
Rolex Daytona
Yellow Gold Paul Newman Dial 116518LN
C$65,973
Free shipping
Rolex Datejust 41 126334 New Steel 41mm Automatic
Promoted
Rolex Datejust 41
NEW 2022 Datejust 41 WIMBLEDON
C$20,177
+ C$191 for shipping
Omega Seamaster Aqua Terra 220.10.41.21.02.004 New Steel 41mm Automatic
Promoted
Omega Seamaster Aqua Terra
Small Second 41mm
C$8,636
+ C$385 for shipping
Rolex Daytona 116505 New Rose gold 40mm Automatic
Promoted
Rolex Daytona
40mm 18k Rose Gold Black Index Cosmograph Dial Rose Sub-dials 116505
C$81,261
+ C$136 for shipping
Rolex Datejust 31 278273 Unworn Gold/Steel 31mm Automatic
Promoted
Rolex Datejust 31
2022 Datejust 31mm 278273 Steel and Yellow Gold Fluted Bezel Dark Grey Dial Jubilee Band
C$21,658
+ C$136 for shipping
Rolex Submariner Date 116610LV New Steel 40mm Automatic
Popular
Rolex Submariner Date
NEW Submariner Date 40mm 116610LV Stainless Steel Hulk Green Dial Green Bezel
C$38,564
+ C$275 for shipping
Rolex Datejust 41 126331 Unworn Gold/Steel 41mm Automatic Canada, Abbotsford
Rolex Datejust 41
126331
C$23,000
Free shipping
Rolex Yacht-Master 40 126622 New Steel 40mm Automatic
Promoted
Rolex Yacht-Master 40
New 2021 Blue Dial Stainless Steel Platinum Bezel 126622
C$20,460
+ C$136 for shipping
Rolex Submariner Date 126613LN New Gold/Steel 41mm Automatic Canada, Toronto
Rolex Submariner Date
126613LN
C$26,500
+ C$100 for shipping
Rolex Sea-Dweller Deepsea 126660 New Steel 44mm Automatic
Promoted
Rolex Sea-Dweller Deepsea
Black Dial 126660
C$23,965
Free shipping
Rolex Datejust 41 126334 New Steel 41mm Automatic
Promoted
Rolex Datejust 41
NEW 2022 Datejust 41 WHITE ROMAN Jubilee 11634
C$18,249
+ C$191 for shipping
Rolex Datejust 41 126300 New Steel 41mm Automatic
Popular
Rolex Datejust 41
126300 Wimbledon Jubilee Smooth New 2022
C$16,108
+ C$205 for shipping
Audemars Piguet 26240ST.OO.1320ST.04 New Steel Automatic
Promoted
Audemars Piguet
ROYAL OAK SELFWINDING CHRONOGRAPH 50TH ANNIVERSARY STEEL BRACELET GREEN DIAL REF#26240ST
C$110,184
+ C$136 for shipping
Cartier Santos (submodel) WSSA0048 Unworn Steel 39.8mm Automatic
Promoted
Cartier Santos
2022 Santos Large WSSA0048 Men's 39.8mm Blue Dial Blue Bezel Stainless Steel
C$9,951
+ C$136 for shipping

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.


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