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Rolex Datejust

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Rolex Datejust 41 Steel 41mm Grey No numerals
Promoted
Rolex Datejust 41
41mm Fluted Rhodium Index Dial Jubilee 126334 Unworn 2022
C$18,559
+ C$689 for shipping
Rolex Datejust 41 Gold/Steel 41mm Champagne No numerals
Promoted
Rolex Datejust 41
41mm Two Tone Champagne Index Jubilee 126333 Unworn 2021
C$22,347
+ C$689 for shipping
Rolex Datejust 36 Gold/Steel 36mm Gold No numerals
Promoted
Rolex Datejust 36
16233G Serial U
C$9,531
+ C$236 for shipping
Rolex Datejust 41 Steel 41mm Black No numerals
Promoted
Rolex Datejust 41
NEW 2022 Datejust 41 BLACK DIAL JUBILEE
C$19,281
+ C$191 for shipping
Rolex Datejust 36 Gold/Steel 36mm Champagne
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Rolex Datejust 36
36mm Steel and Yellow Gold Fluted Motif Dial Jubilee Bracelet (126233)
C$19,971
+ C$136 for shipping
Rolex Datejust 31 Gold/Steel 31mm Grey
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Rolex Datejust 31
2022 Datejust 31mm 278273 Steel and Yellow Gold Fluted Bezel Dark Grey Dial Jubilee Band
C$21,658
+ C$136 for shipping
Rolex Datejust 41 Steel 41mm Grey Roman numerals
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Rolex Datejust 41
126334 NEW 2022 NOVEMBER Wimbledon Slate Roman Oyster Steel 41 mm
C$19,124
+ C$241 for shipping
Rolex Datejust 36 Steel 36mm Silver No numerals
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Rolex Datejust 36
36mm Silver Dial Fluted Bezel Jubilee 126234 2021 NEW
C$16,879
+ C$136 for shipping
Rolex Datejust 41 White gold 41mm Blue No numerals
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Rolex Datejust 41
126334 Fluted Blue Index - Jubilee Bracelet - Unworn 2022
C$19,275
+ C$337 for shipping
Rolex Datejust 41 Gold/Steel 41mm Pink No numerals Canada, Abbotsford
Rolex Datejust 41
126331
C$23,000
Free shipping
Rolex Lady-Datejust Gold/Steel 28mm Mother of pearl No numerals Canada, Toronto
Rolex Lady-Datejust
279173
C$24,000
+ C$100 for shipping
Rolex Datejust 41 Steel 41mm Blue No numerals
Rolex Datejust 41
2022 Datejust 41mm 126334 Fluted Bezel Blue Diamond Dial Jubilee Stainless Steel Bracelet
C$21,761
+ C$275 for shipping
Rolex Datejust 41 Steel 41mm Green No numerals
Promoted
Rolex Datejust 41
NEW 2022 Datejust 41 GREEN MOTIF
C$24,103
+ C$191 for shipping
Rolex Datejust 31 Steel 31mm Green
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Rolex Datejust 31
Steel and White Gold Datejust 31 Fluted Bezel Mint Green Index Dial Jubilee Bracelet
C$15,150
+ C$136 for shipping
Rolex Datejust 41 Steel 41mm Grey Roman numerals
Popular
Rolex Datejust 41
126300 Wimbledon Jubilee Smooth New 2022
C$16,108
+ C$205 for shipping
Rolex Datejust 41 Gold/Steel 41mm Brown No numerals
Promoted
Rolex Datejust 41
41mm Stainless Steel 18k Rose Gold Chocolate Dial Fluted Bezel 126331 2022
C$19,076
+ C$136 for shipping
Rolex Datejust Turn-O-Graph Steel 36mm Blue No numerals
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Rolex Datejust Turn-O-Graph
2011 Datejust Turn-O-Graph Boxes Papers RARE Blue Dial Red Seconds amp; Date 116264
C$17,620
+ C$260 for shipping
Rolex Datejust 31 Gold/Steel 31mm Grey
Promoted
Rolex Datejust 31
31mm 18kt Yellow Gold and Steel Grey Dial Jubilee Band
C$21,899
Free shipping
Rolex Datejust 41 Gold/Steel 41mm Silver No numerals Canada, Abbotsford
Rolex Datejust 41
126333
C$21,000
Free shipping
Rolex Datejust 36 Steel 36mm Grey No numerals Canada, Toronto
Rolex Datejust 36
Slate Roman Oyster Wimbledon Dial
C$16,500
+ C$100 for shipping
Rolex Datejust 41 Steel 41mm Blue No numerals
Popular
Rolex Datejust 41
41mm Smooth Blue Stick Dial Jubilee 126300 2022
C$15,839
+ C$275 for shipping
Rolex Datejust 41 Steel 41mm Blue No numerals
Promoted
Rolex Datejust 41
NEW 2022 Datejust 41 BLUE ROMAN
C$17,904
+ C$191 for shipping
Rolex Datejust 41 Gold/Steel 41mm Grey No numerals
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Rolex Datejust 41
41mm Wimbledon Two Tone Yellow Gold/Steel Oyster Bracelet Fluted Bezel Ref 126333
C$22,037
+ C$136 for shipping
Rolex Datejust 41 Steel 41mm Blue No numerals
Rolex Datejust 41
126300 Blue Index Jubilee Smooth Bezel 2022
C$15,694
+ C$205 for shipping
Rolex Datejust 36 Steel 36mm Green No numerals
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Rolex Datejust 36
2022 Datejust 36 Mint Green Dial 126234 Jubilee Bracelet In Stock
C$19,000
+ C$207 for shipping
Rolex Datejust 41 Steel 41mm Grey Roman numerals
Promoted
Rolex Datejust 41
2019 Datejust 41 Boxes Papers Slate Roman Wimbledon Dial Jubilee Bracelet 126334
C$21,895
+ C$260 for shipping
Rolex Datejust 36 Gold/Steel 36mm Silver Roman numerals
Rolex Datejust 36
Preowned Datejust 36 Steel amp; 18K Yellow Gold Diamond 6 and 9 BOX PAPERS
C$19,819
+ C$310 for shipping
Rolex Lady-Datejust Yellow gold 26mm Orange
Promoted
Rolex Lady-Datejust
Date Datejust 26 Original Coral Stone Dial 18K Gold Gelbgold 750 Automatic president
C$26,111
+ C$435 for shipping
Rolex Lady-Datejust Gold/Steel 26mm Yellow Canada, Toronto
Rolex Lady-Datejust
Champagne Diamond Dial
C$12,000
+ C$100 for shipping
Rolex Datejust 36 Gold/Steel 36mm Mother of pearl No numerals
Rolex Datejust 36
116243
C$25,480
+ C$275 for shipping

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Rolex Datejust 41 Steel 41mm Green No numerals
Promoted
Rolex Datejust 41
NEW 2022 GREEN Datejust 41 JUBILEE 126334
C$22,381
+ C$191 for shipping
Rolex Datejust 36 Gold/Steel 36mm Mother of pearl
Promoted
Rolex Datejust 36
Mother of Pearl Dial Jubilee Two-Tone Yellow Gold Datejust 36 Reference 126233
C$28,923
+ C$136 for shipping
Rolex Datejust 36 Steel 36mm Grey
Rolex Datejust 36
126284RBR 36mm Wimbledon Dial Diamond Bezel Jubilee New 2021
C$23,765
+ C$205 for shipping
Rolex Datejust 36 Steel 36mm Green No numerals
Promoted
Rolex Datejust 36
2022 Datejust 36 Mint Green Dial 126234 Jubilee Bracelet In Stock
C$17,072
+ C$207 for shipping
Rolex Datejust 36 Gold/Steel 36mm Grey No numerals
Promoted
Rolex Datejust 36
Boxes Papers RARE Dark Rhodium Slate Diamond Dial Fluted Bezel 16233
C$14,984
+ C$260 for shipping
Rolex Datejust 31 Gold/Steel 31mm Brown Roman numerals
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Rolex Datejust 31
278271 Datejust 31mm Choc Roman Dial Jubilee Bracelet
C$25,480
+ C$275 for shipping
Rolex Datejust 41 Steel 41mm Green No numerals
Promoted
Rolex Datejust 41
Green Motif Dial NEW 2022 Fluted White Gold Bezel Jubilee Band 126334 B+P
C$22,037
Free shipping
Rolex Datejust 36 Steel 36mm Black No numerals Canada, Toronto
Rolex Datejust 36
Rose amp; Steel Black Diamond Dial Jubilee
C$25,950
+ C$100 for shipping
Rolex Datejust 36 Steel 36mm Purple Roman numerals
Rolex Datejust 36
126234
C$20,660
+ C$275 for shipping
Rolex Datejust 41 Gold/Steel 41mm Grey No numerals
Promoted
Rolex Datejust 41
NEW 2022 Datejust 41 WIMBLEDON 126331
C$21,898
+ C$191 for shipping
Rolex Datejust 41 Steel 41mm Grey Roman numerals
Promoted
Rolex Datejust 41
18k White Gold amp; Steel Grey Slate Wimbledon Green Roman Dial Jubilee 126334
C$20,660
+ C$136 for shipping
Rolex Datejust 36 Gold/Steel 36mm Grey Roman numerals
Rolex Datejust 36
126233 36mm Wimbledon Dial Yellow Gold New 2022
C$19,275
+ C$205 for shipping
Rolex Datejust 41 Gold/Steel 41mm Black No numerals
Promoted
Rolex Datejust 41
2022 Datejust 41 Black Index Dial 126333 Jubilee Bracelet In Stock
C$21,204
+ C$207 for shipping
Rolex Datejust 36 Steel 36mm Silver No numerals
Promoted
Rolex Datejust 36
1996 Silver Datejust 36 UN-WORN Rhodium Diamond Dial Boxes Books SS/White Gold 16234
C$13,714
+ C$260 for shipping
Rolex Datejust 31 Steel 31mmmm Pink No numerals
Promoted
Rolex Datejust 31
278274 Datejust Pink Diamond Dial Oyster Bracelet 31mm
C$19,128
+ C$275 for shipping
Rolex Lady-Datejust White gold 28mm Silver Roman numerals
Popular
Rolex Lady-Datejust
NEW UNWORN Lady Datejust Oyster Perpetual Diamond Paved Watch M279459RBR-0001
C$172,163
+ C$136 for shipping
Rolex Datejust 36 Steel 36mm Black No numerals Canada, Toronto
Rolex Datejust 36
126200
C$14,400
+ C$100 for shipping
Rolex Datejust 36 Steel 36mm Blue No numerals
Rolex Datejust 36
126234
C$19,971
+ C$275 for shipping
Rolex Datejust 41 Steel 41mm Green No numerals
Promoted
Rolex Datejust 41
NEW 2022 Datejust 41 MINT GREEN 126334
C$21,486
+ C$191 for shipping
Rolex Datejust 36 Gold/Steel 36mm Pink No numerals
Promoted
Rolex Datejust 36
Jubilee Pink Roman Dial Ladies Ref 126234
C$20,660
+ C$136 for shipping
Rolex Datejust 41 White gold 41mm Blue No numerals
Rolex Datejust 41
126334 Blue Index Oyster Fluted Bezel 2018 Pre-owned
C$18,532
+ C$205 for shipping
Rolex Datejust 41 Gold/Steel 41mm Silver (solid) No numerals
Promoted
Rolex Datejust 41
2022 Datejust 41 #39;Wimbledon Dial' 126333 Jubilee Bracelet 18k Fluted Bezel “In Stock”
C$21,066
+ C$207 for shipping
Rolex Lady-Datejust Gold/Steel 26mm Champagne No numerals
Promoted
Rolex Lady-Datejust
2000 Lady-Datejust 26 Boxes Papers Champagne Dial Fluted Bezel SS/18kt Gold 79173
C$8,191
+ C$260 for shipping
Rolex Lady-Datejust Gold/Steel 26mm White
Rolex Lady-Datejust
Ref# 179173 Steel amp; 18K IVORY Roman DIAL 26mm c. 2006
C$9,634
+ C$136 for shipping
Rolex Datejust 36 Gold/Steel 36mm Gold No numerals
Promoted
Rolex Datejust 36
Mens Two Tone 36MM Factory Champagne Diamond Yellow Gold Fluted Bezel Wristwatch Serviced
C$8,884
+ C$255 for shipping
Rolex Datejust 41 Gold/Steel 41mm Black No numerals Canada, Toronto
Rolex Datejust 41
126333
C$23,500
+ C$100 for shipping
Rolex Datejust 36 Gold/Steel 36mm Champagne
Promoted
Rolex Datejust 36
Mens Datejust Champagne Index Dial Steel and 18 karat Gold Fluted Bezel Watch
C$9,159
+ C$213 for shipping
Rolex Datejust 41 Steel 41mm Blue No numerals
Promoted
Rolex Datejust 41
NEW 2022 Datejust 41 BLUE DIAMOND DIAL
C$21,692
+ C$191 for shipping
Rolex Datejust 41 Steel Grey
Promoted
Rolex Datejust 41
Steel and Rose Gold Datejust 41mm - Fluted Bezel - Slate Gray Wimbledon Roman Dial 126331
C$24,103
+ C$136 for shipping
Rolex Datejust Steel 31mm Blue Roman numerals
Rolex Datejust
31mm 278344RBR Factory Diamond Bezel New Jan 2022
C$17,898
+ C$205 for shipping
Rolex Datejust 41 Gold/Steel 41mm Mother of pearl No numerals
Promoted
Rolex Datejust 41
2021 Datejust 41 Factory Mother Of Pearl Diamond Dial 126331 Jubilee Bracelet In Stock
C$23,958
+ C$207 for shipping
Rolex Datejust 36 Gold/Steel 36mm Champagne No numerals
Promoted
Rolex Datejust 36
Boxes Papers RARE Champagne Jubilee Diamond Dial Fluted Bezel 16233
C$14,714
+ C$260 for shipping
Rolex Datejust II Steel 41mm Blue Roman numerals
Promoted
Rolex Datejust II
41 mm Blue Roman Dial White Gold Bezel Oyster Steel Band MINT
C$14,599
Free shipping

Rolex Datejust: A Classic for Every Occasion

The Rolex Datejust has been captivating audiences with its sporty elegance for decades. Its simple design, trademark date with a Cyclops lens, and Jubilee bracelet make this watch an all-time classic.

By Chrono24

A Timeless and Elegant Dress Watch

Not only has the Datejust gone the distance in the Rolex portfolio, it's also the Swiss manufacturer's most extensive collection. The Datejust was one of the first dress watches to exude a sporty flair. The timepiece wows the crowd with its simple, functional three-hand design, classic Rolex Oyster case, and the date window with a Cyclops lens at 3 o'clock. You have some options when it comes to the configuration, and while purists lean toward models with a fluted bezel and Jubilee bracelet, Rolex also offers the Datejust with a domed or diamond-set bezel. You can also swap the Jubilee for an Oyster, or President bracelet.

The Datejust collection comes in different sizes, with the unisex and men's models having diameters between 31 mm and 41 mm. The Lady-Datejust, as the name suggests, is principally a women's watch and slightly smaller at 28 mm. You can choose from stainless steel, white, yellow, or rose gold (called Everose gold), or different two-tone variations for the case material.

As for the dials, in addition to countless color variations, you can take your pick of versions with traditional baton indices, Roman numerals, or diamond hour markers. Rolex recently added dials with intricate patterns to their repertoire in 2021, namely the palm and fluted motifs. The latter is inspired by the fluted dial featured on many Datejust models. These patterned dials were obviously a hit, since Rolex added models with a floral motif just one year later in 2022. The center of each small flower is punctuated with a diamond.

With all these options, you might be wondering if there's anything that these Rolex Datejust models have in common. And there is: Each model has been fitted with a chronometer-certified, in-house caliber with an automatic movement since the launch of the collection in 1945.

The Datejust is a hugely popular Rolex model, and demand is unyielding. That being said, it comes as no surprise that prices are steadily rising, as is the case with just about every Rolex timepiece. But let's not forget that this makes them an interesting investment.

Reasons to Buy a Rolex Datejust

  • A timeless and iconic dress watch
  • Automatic in-house caliber with a date display
  • Certified chronometer
  • Highly sought-after vintage models
  • A wide range of designs

Prices at a Glance: Rolex Datejust

Datejust reference number Price (approx.) Material, size, bezel
278285RBR 48,500 USD Rose gold, 31 mm, diamond set
278278 39,000 USD Yellow gold, 31 mm, fluted
279178 28,000 USD Yellow gold, 28 mm, fluted
126233 20,000 USD Two-tone, 36 mm, fluted
126333 16,500 USD Two-tone, 41 mm, fluted
126200-0020 14,000 USD Stainless steel, 38 mm, polished
278274-0018 12,500 USD Stainless steel and white gold, 31 mm, fluted
116300 11,000 USD Stainless steel, 41 mm, polished
279163 9,500 USD Two-tone, 28 mm, polished
6305 7,000 USD Yellow gold, 36 mm, fluted
1603 5,200 USD Stainless steel and white gold, 36 mm, fluted
69174 4,200 USD Stainless steel and white gold, 28 mm, fluted

How much does a Datejust cost?

Prices for a Datejust vary just as much as the collection itself, landing anywhere between 4,000 USD and around 37,000 USD. Deciding factors include the watch's material, size, and production period.

Current stainless steel models sell for between 8,200 USD and 12,500 USD, with two-tone timepieces coming in slightly more expensive at around 9,400 USD to 18,000 USD. However, if you're interested in a gold watch or a model with a diamond-set dial or bezel, expect to pay between 21,500 USD and 37,000 USD. Watches from the Lady-Datejust collection have the heftiest price tag at over 100,000 USD, although not without reason: The dial, case, bezel, and bracelet on these timepieces are adorned with diamonds.

Vintage Datejust watches sell for similarly diverse prices. Well-maintained stainless steel timepieces from the 1970s and 80s are the most affordable, starting at about 4,100 USD. Prices for earlier models from the 40s, 50s, and 60s range from 6,300 USD for stainless steel to 21,000 USD for a gold watch.

Taking a general view of the overall collection, we can see that prices for Datejust watches have increased significantly in recent years. In fact, most models have appreciated between 25% and 45% between May 2020 and May 2022, a mere two years. Some particularly coveted references even experienced an increase of more than 65%. It's plain to see that a Rolex Datejust is more than an eye-catching accessory; it also has the potential to be a profitable investment.


A Variety of Designs

When browsing that Datejust collection, you will find a myriad of different design options. Discerning women are sure to enjoy the ref. 278285RBR. Rolex crafts this 31-mm timepiece out of their proprietary rose gold alloy, Everose gold. Individually set brilliant-cut diamonds adorn the bezel and dial, which is available in various colors, such as blue, brown, and light pink. A matching Everose gold Oyster bracelet holds the watch securely on the wrist. This Datejust demands between 41,000 USD and 48,000 USD depending on the model.

For something simpler yet equally elegant, there are two-tone models in stainless steel and 18-karat gold. Rolex has been referring to their two-tone watches as "Rolesor" since the mid-1930s. One example of a current model with a classic design is the 36-mm ref. 126233. Its fluted bezel and the middle links of its bracelet are both made of 18-karat yellow gold, while its case and outer bracelet links are stainless steel. The silver dial has a beautiful sunburst pattern and features yellow gold Roman numerals. You will also find versions with a gold, black, white, green, or mother-of-pearl dial as well as with baton or diamond indices. Prices depend on the exact edition and range from 14,100 to 20,000 USD.

The design options for the Datejust were revamped in 2021. Rolex added colorful dials to the lineup, ranging from olive green to silver, blue, and gold, along with two new dial motifs, namely the fluted and palm motif. The palm dial takes its inspiration from tropical rainforests, while the fluted dial imitates the fluted bezel featured on many Datejust models.

The palm-motif dial is exclusive to 36-mm Datejust models. Expect to pay around 14,000 USD for one of these stainless steel timepieces with a smooth bezel, and up to approximately 22,000 USD for a two-tone model with a diamond-set bezel. Datejust models featuring the fluted motif, on the other hand, are produced in two sizes, 36 mm and 41 mm. Depending on the size and material – stainless steel, two-tone, or diamond-set – you should plan to spend between 10,500 USD and 20,000 USD for one of these Rolex watches.

The Swiss giant revealed yet another dial option for the Datejust in spring of 2022. This time, a floral motif featuring several small blossoms, each of which are embellished with a diamond in the center. To date, the silver, blue, and green dials can only be found on the Datejust 31, which comes in different materials. You can choose between Rolesor White, i.e., a mix of stainless steel and white gold, a two-tone mix of steel and pink or yellow gold, or solid gold. What's more, you can stud the timepiece with diamonds. Depending on which model you're interested in, list prices can fall anywhere between 10,000 USD and 43,000 USD. As of publication in May 2022, timepieces with this dial were a rare find on Chrono24.

If the floral dial doesn't strike your fancy, the Datejust 31 has much more to offer. Check out the Rolesor White model released in 2020, which can be outfitted with either a fluted bezel (ref. 278274) or a polished bezel (ref. 278240). Those looking for a more elegant timepiece are sure to be impressed by the diamond-set dial of ref. 278384RBR. On top of the many bezels, you can also choose from a myriad of dial designs and, for the band, decide between the traditional Jubilee strap or the Oyster strap for a more sporty flair. A Datejust 31 Rolesor White will you set you back between 8,400 USD and 19,500 USD, depending on the exact configuration.


The Larger Datejust II

Rolex expanded the Datejust line back in 2009 with a 41-mm version dubbed the Datejust II. Other than its larger case, the Datejust II shares all the details that made the 36-mm original so successful. In fact, Rolex developed a new caliber specifically for this watch to make sure the proportions were just right. The caliber 3136 has a larger base plate, a 48-hour power reserve, and chronometer certification from the Official Swiss Chronometer Testing Institute (COSC). The Datejust II is only available on an Oyster bracelet. Before retiring this model in 2016, Rolex offered it with various dial options and as a stainless steel or two-tone watch.

The ref. 116300 is a stainless steel Datejust II with a polished bezel. You can get your hands on one of these pre-owned watches for around 10,500 USD, and around 13,000 USD for one in mint condition. On the other hand, the two-tone ref. 116333 with a fluted bezel in 18-karat gold costs roughly 17,000 USD in mint condition and 14,000 USD used.

Datejust 41: A New Caliber

In 2016, Rolex replaced the Datejust II with the Datejust 41. While the newer watch is the same size, it uses the caliber 3235 and is available on a Jubilee or an Oyster bracelet. You can purchase a new stainless steel ref. 126300 for around 12,500 USD. There are also two-tone models, which combine stainless steel with yellow, Everose, or white gold and feature either a fluted or polished bezel. These watches sell for anywhere between 16,000 and 17,500 USD, depending on the exact model.


In-House Calibers 3135 and 3235

Datejust models are exclusively powered by automatic, in-house calibers from Rolex with a date display, as was the very first model with the reference number 4467. Rolex fitted the Datejust 36 with the caliber 3135 until 2020, when it passed the baton to the caliber 3235. This movement, which is equipped with Rolex's proprietary Chronergy escapement and has a 70-hour power reserve, made its debut in 2016 and can be found inside the Datejust 41 to this day.

It goes without saying that the 3235 is a very robust, reliable caliber, and the blue Parachrom hairspring, made from a patented zirconium-niobium alloy, is one of the reasons why. It remains unaffected by magnetic fields and temperature fluctuations. Furthermore, it has a "Breguet balance spring," or an upraised final coil, which reduces its curvature and allows the spring to breathe better. This also increases the movement's accuracy. Fine regulation occurs via the typical Rolex Microstella nuts. Using a special tool, you can regulate the watch without disassembling it. Like every Rolex watch, the Datejust is COSC-certified.

Technical Highlights

  • COSC-certified chronometer
  • 70-hour power reserve with caliber 3235
  • Paraflex shock protection with caliber 3235
  • Newer models with a non-magnetic Parachrom hairspring

The First Datejust Models

The first Datejust with the reference number 4467 was available solely in yellow gold with a matching Jubilee bracelet. It did not yet feature the characteristic Cyclops lens, which magnifies the date display by a factor of 2.5, and first appeared in the mid-1950s. The term "Cyclops lens" comes from this component's resemblance to the one-eyed creature from Greek mythology.

The first Datejust's dial was cream colored and had gold indices. The date window was, and still is, at 3 o'clock. The display uses red and black numbers to represent even and odd days, respectively. Below the index at 12 o'clock, there's an inscription that reads "Rolex Oyster Perpetual," while another inscription at 6 o'clock reads "Officially Certified Chronometer." The "Datejust" inscription first began appearing sporadically on the dials of reference numbers 5030 and 5031. With reference numbers 6074 and 6075, it became an established feature on the dial. As for the bezel, Rolex's designers chose gold with a fluted finish.

Rolex on the Wrists of Presidents

Former US President Dwight D. Eisenhower wore an 18-karat gold Datejust. You can see the watch, a ref. 6305, sitting prominently on his wrist on the cover of Life Magazine from July 21, 1952. Eisenhower was the first American president to wear a Rolex watch. He received it as a gift from Rolex on the occasion of their 150,000th chronometer and in honor of his efforts in World War II. The company had previously celebrated their 50,000th chronometer by giving a watch to British Prime Minister Winston Churchill. Konrad Adenauer, the first chancellor of West Germany, also received a Datejust from Hans Wilsdorf himself.

Eisenhower's model was specially customized. Its case back is engraved with his initials (DDE), the date (12-19-1950), as well as five stars symbolizing his rank as a five-star general in the US army. His initials also appear on the bracelet's clasp.

Other prominent figures seen wearing a Datejust include Martin Luther King Jr., Ronald Reagan, and the Dalai Lama.


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